Insurance

The insurance market for brokers and direct insurers alike has seen a significant number of technology advancements within the past 5 years. The main area of change surrounds routes to market and the massive influence that aggregators now have over marketing revenues and budgets for most brokers and insurers.

How can we maximise exposure of our brand to all leads in a timely and cost effective manner?

A current client has generated in excess of £250,000 worth of premium in the past 12 months alone through SMS. They acheived this by immediately sending an SMS to prospects at a fraction of the cost of a telephone call, providing customers with the ability to call when it suits them and ensuring that their agent’s time is focused on quality customer initiated contact so as to maximise sales.

Typically outbound leads generated from internet services result in a contact rate of under 25% through traditional telephone calls where as take up through SMS is considerably higher.

As specialists within the finance and insurance sectors for a number of years we genuinely understand the challenges that many of our customers face.

To read more about how we can deliver tailored campaigns across multiple media, see the products section on Multi-Level Campaigns and Mobile Payments.

Contact us today for a copy of our insurance case study or to discuss how we work in partnership with our customers to produce maximum benefit.