Retail

We live in the internet age where just about every retailer has a web site and possibly a list of subscribers ready to receive news or product offers. Investing in your web site and online presence is a must. The issue is every retailer has a web site so it’s a pretty level playing field.

How do we increase footfall and loyalty within our stores?

We believe the immediate answer would be to enhance your customer service offerings in advance of your competitors by utilising SMS, Email and giving your customers the ability to make mobile payments to reserve or pay for products.

Of course you must gain your customers permisson to be able to send them updates on promotions or product alerts. The basic advantage is you will be offering an instant up-to-date service and could even offer the ability for the customer to reply and reserve.

By offering extra loyalty points to shop in store you may also increase the most important footfall.

The unique characteristic of SMS is its immediacy! If you realise that you are overstocked in a particular region for a particular product, you are able to specifically target marketing to that region promoting a special offer without notice. The immediate result might be that individuals within the vicinity are able to pop in to take advantage of your current offer.

To read more about how we can deliver tailored campaigns across multiple media, see the products section on Multi-Level Campaigns and Mobile Payments.

Contact us today to discuss how we work in partnership with our customers to produce maximum benefit.